May 09

Oakwood, Ga.-based Wayne Farms announced it has agreed to supply four fully cooked chicken products from its Naked Truth product line of welfare certified Global Animal Partnership (GAP) Step 2-rated products.

Wayne Farms launched Naked Truth chicken products into retail last year in select club stores, after spending two years retooling operations and preparing growers for entry into the welfare-certified poultry marketplace.

The four fully cooked chicken product selections, featuring verified humane care standards, will be sold frozen in 425 Whole Foods Market Market stores. The products include:

Flame Grilled Chicken Breast Fillets are sold in pairs of 5-ounce, individually wrapped chicken breast fillets with grill marks and sous vide preparation.

Grilled Chicken Breast Chunks are lightly marinated in a savory broth and flame grilled, sold in 12-ounce, four-serving bags.

Waffle Flavored Chicken Bites are savory chicken bites lightly breaded in a sweet waffle flavored batter sold in 12-ounce, four-serving bags.

Oven Roasted Chicken Wings are ready to sauce or season in 12-ounce, four- serving bags.

“Conscientious consumers want to know where their food comes from, and they continue to raise the bar regarding animal welfare,” said Tom Bell, vice president and general manager of prepared foods at Wayne Farms. “They’re paying more attention to labels, and they’re opting for high quality chicken products sourced from flocks whose care has been verified by a trusted third party,” he added.

The products also bear these additional claims:

  • All Natural
  • No Artificial Ingredients — including no preservatives, nitrates or nitrites
  • Farm Raised100%
  • Vegetarian Diet (no animal by products)
  • No Antibiotics Ever

 Source: meatingplace.com

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